River Path Associates, Knowledge consultancy covering Research, Strategic Counsel and Creative Solutions.

River Path is an organisational pathfinder. We work by challenging perceptions, building evidence for change, and mapping the future. We use a range of techniques, including strategic consulting, research, and the development of creative solutions.

We work in the public, private and not for profit sectors, and in multiple professional fields – ranging from demography to communications technologies, and from international relations to retail. But everything we do is focused on four strands that we consider essential to being fit for the future.

Understanding opinion Formers

Working out who matters is getting tougher. It’s no longer enough just to focus on traditional groups like diplomats, policymakers and journalists. New communications technologies have made potential pundits of us all.

At the same time, there’s a fundamental shift afoot in how we communicate. Organisations now need to think as hard about what they’ll get back from their stakeholders as they do about the messages they deliver. Meanwhile tracing and making sense of the networks and webs of influence between opinion formers can be a key strategic tool.

At River Path, we work with organisations to research and develop creative solutions to all these problems. We’ve worked in this space for, among others, Vodafone, Global Crossing, Alpha Airports Group, and the British Council.

To find out more about the River Path Opinion Formers’ Audit contact Victoria Collis at victoria (at) riverpath dot com.

See our Blog on international relations: Global Dashboard